Deconstruction on advertisement

 If you have watched the advertisement, you would consider the food Jjamppong as Korean traditional food because of several factors; language that they use, clothes that they are wearing, and the spiciness of the foods.

The product, however, actually came from China and Japan. The food has been improvised and developed into Korean food by adding some Korean taste on its original food. As a result, I approached with Birmingham School's idea on cultural commodity and post-colonial discourse analysis on the food.